Chord: A group of individual notes sounded together, as a basis of harmony.
What We Do
Unlock the cumulative value of your brand, product, marketing and sales initiatives and connect them for a choreographed end-to-end experience that compel audiences to act.
We work with your teams to:
Craft brand stories and product value propositions so audiences listen, remember and act.
Choreograph marketing strategies and activities across teams and channels so the impact is greater than the sum of the parts.
Enable sales teams to tell stories that inspire trust and compel prospects to take action.
Brand
We uncover the true essence of your brand’s purpose and how it relates to the market - your prospects, customers, employees, investors and the media. We then help you tell your story in ways that compel those audiences to act.
Marketing
We translate your brand story into a choreographed customer experience within the communication ecosystem they already live in to ensure brand, marketing and sales efforts work seamlessly to engage your customers on their terms.
Sales
We enable your sales team to shift from salesperson to storyteller with the ability to deliver valuable content that makes them a trusted advisor throughout the relationship cycle and moves customers and prospects to action.
Assignments
Whether performing individual assignments or a holistic integrated strategy, we work with your team to ensure each element meshes seamlessly with the others.
Brand communications strategy
Integrated marketing and sales strategy
Content strategy and development
Content distribution tools for sales enablement
Sales pitch development and training
Product development and launch
Marketing organization design and team development
Interim marketing team leadership and coaching
Industry Experience
Our breath of experience enables us to bring best practices from other industries and clients to develop fresh approaches to your business challenges.
Healthcare
Technology
Financial services
Education
Business-to-business
Fortune 100 companies
Early stage
How We Work
Strategists, Marketers, Designers, Writers, Researchers
Chord Marketing is led by Dennis Reilly. As the lead strategist and engagement leader, Dennis works with clients to assess needs and explore initial strategic direction before deciding what supplemental skills, if any, are needed to bring the strategy and corresponding execution to market. Dennis then draws from a small and nimble team of strategists, marketers, designers and writers – refugees from large ad agencies, consultancies and client-side marketing organizations who never lost the desire to do great work.
Operating principles
Small Team, Big Impact
We are fast and nimble with the ability to pull from a team of experienced pros when needed. By doing this, we offer clients access to first-class talent without the costs and inefficiencies that come with working with big firms.
Think big, start small, iterate
We set an inspired and ambitious vision that guides practical immediate-term implementations that can be optimized over time. This ensures our solutions set the long-term course for the brand and also deliver quantifiable immediate-term impact to the bottom line.
Less is more.
We identify and eliminate disconnected initiatives so you can simplify the playbook to a well-choreographed set of initiatives that is easier to manage and has more impact.
Dennis Reilly
As an ad agency executive and client side team leader Dennis has worked with Fortune 100 brands, smaller brand challengers and category disrupters across healthcare, financial services, technology, and retail. As an energetic leader, creative thinker, strategist and coach he helps his clients align their work across brand, marketing, content and sales activities. He’s also passionate about working at the intersection of data analytics, digital platforms and personalized engagement to deliver business and brand transformation - especially within the healthcare industry.
Dennis has worked for and with such companies as Digitas, Ally Bank, Aetna/CVS, American Express, Bank of America/Merrill Lynch, athenahealth, K2P, Candescent Health, Morgan Stanley, Microsoft, SAP, and LL Bean.
Read more about Dennis’ background on LinkedIn.